Karachi Opara

​Education

B.A. in Telecommunications
Concentration in Public Relations
Morgan State University


 

Skills​

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• Project Management

• Content Strategy

• Public Relations

• Digital Marketing

• User Research

• UX Writing

• Content Governance

• Content Design

• Content Management Systems

• User Research

• Wireframing & Prototyping

• Ideation

 

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Certifications

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• Project Management

          Google/Coursera (2022)

• Content Strategy & Governance

          Nielsen Norman Group (2023)

• UX Design

         Google/Coursera (2024)

• Digital Marketing & E-commerce

          Google/Coursera (2025)

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JUANITA C. GRANT FOUNDATION                                  CAPITOL HEIGHTS, MD

Digital Marketing Consultant                                                       Jan 2013 – Present

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• Developed and executed comprehensive digital marketing strategies, resulting in a 40% increase in brand visibility on social media and establishing a national presence in 26 states for the social isolation outreach program within the first year.

• Designed and led the creation of monthly newsletters, press releases, and social media content, driving a 35% increase in subscriber engagement and community participation while enhancing awareness among key stakeholders and partners.

• Developed over 100 high-conversion design elements, contributing to a 60% rise in online engagement over two years.

• Crafted impactful social media copy and graphics that resonated with the target audience, increasing click-through rates by 30% and significantly boosting event attendance for key advocacy and community outreach programs.

• Played a pivotal role in building and strengthening relationships with the target audience and community partners through the consistent delivery of engaging newsletters and communication materials.

 

 

GEICO                                                                                                   CHEVY CHASE, MD 

Senior Content Strategist                                               Apr 2022 – Dec 2023 ​

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• Led the creation of GEICO’s content governance model, ensuring brand consistency and compliance across 200+ content assets, resulting in a 20% increase in content uniformity.

• Collaborated with UX/UI designers, product managers, and developers to craft clear, concise digital content for web and mobile applications, enhancing customer satisfaction.

• Conducted content strategy workshops for cross-functional teams, improving understanding of content best practices across departments.

• Co-owned and enhanced GEICO’s voice and tone guidelines across all digital platforms, contributing to a 20% increase in content consistency and a 15% boost in brand compliance for over 200 pieces of written content.

• Elevated user experience through the creation of clear, concise, and user-centric content for GEICO’s digital platforms, including websites, apps, emails, and notifications, driving a 15% increase in user engagement and satisfaction.

• Managed the editorial calendar for the company’s website, leading to a 30% increase in user engagement and a 15% improvement in SEO performance.

• Authored release notes for over 25 product updates, enhancing product understanding and driving a 10% increase in user satisfaction. 

 

 

BEAUTYTAP, INC. & BELLE KALISTA BEAUTY                     LOS ANGELES, CA 

Writer                                                                                                  Jan 2019 – Aug 2021​

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• Crafted over 60 engaging and informative articles on beauty and lifestyle topics, leveraging SEO best practices to increase site traffic by 45%.

• Conducted product evaluations, enriching the customer purchasing journey and driving a 40% increase in engagement with the brand.

• Optimized product descriptions and brand narratives, improving conversion rates.